CMA CGM

Ethical Branding

This global cargo transporter takes a better route. Navigating by business ethics, safeguarding marine biodiversity, protecting sensitive goods, supporting people.

Accor Global

Corporate Branding

Europe's hotel giant's CSR platform. We Do Change. To be a home base for inspiration where care comes first. To take a stand in how people explore, rewarding respect for heritage and nature...

Raffles

Rebranding

Multidimensional luxury branding to attract thought leaders, icons, state figures, business change makers. Raffles is where one takes up residence among the architects of our world’s cultures.

Hurtigruten

Eco-Branding

Sustainable expedition voyages. We are kindred explorers, born charting the great North. Integrated with planet and people, in wild nature that is not ours because we are its.

Campari

Social Responsibility Concept

Curiosity is the essential human faculty and at Campari University, every coworker is free to study anything. Exploration no longer ends when we grow up and get a job.

One of the magical times we created the strategy as a team. Resultingly meticulous UX with pristine design and copy, all around the theme of warmth.

Arjo Wiggins

Brand Content

85% less waste to landfills? Recycling makes sense. It saves energy otherwise used to produce new materials. And reusing materials also means less waste.

BIC

Sustainability Copy

Underlining sustainability for this not-so-disposable biro.

Center Parcs

Brand Update

Coffee in the sun on your deck. Fresh air and the rustling of trees. Holding hands on a forest walk. Close to home, close to nature. A breath of fresh air at Center Parcs.

Mayenda Tequila

Branding

Ancient spirit of golden sun, reborn pure. Ultra-premium, naturally sophisticated Mexican aesthetic: colors gold and jade of the Toltec civilization that inspired the Aztec.

Trois Rivieres

Packaging

Triple Millésime rum, an expert blend created in perfect compliance with the AOC authenticity certification of Martinique.

Nissan

TV Spot

Models Qashqai, Juke and X-Trail are made for adventure so we told stories about leaving what you know behind, erasing the past to reveal something new and unexpected.

L'Oréal

Brand Content

What is Acne? Why? You Have Questions. Separate the facts from the fake news on how acne happens. Is it hormones, stress, pollution or just your family’s genes? Yes but.

Disneyland

Award-winning CRM

Sequence of over 20 brand emails and landing pages which boosted clickrates into double figures. Immersive stories and game scenarios.

Citroën DS3

TV Spot

Imagine you take one last drive through your city before leaving forever. Collecting personal routes from hundreds of users, we reveal the most memorable parts of cities.

Intel

Viral Videos

Comedy sequences featuring IT dept coworkers, Io and Ol, trapped in binary problem solving. Made to circulate in the IT crowd, the message: ESC binary, join collective INTEL.

National Blood Service

Outdoor

In which the man on the street is a hero in disguise. Just another day saving lives, a day as a blood donor.

Piaget

New Collection Branding

Collection of jewels inspired by the deserts of the American West. Endless expanses of silent, ironed heat. Hot air, full of light. Shade is colorful with a scent of heat and leaf.

Moët Champagne

360 Campaign

The cork pops. You are in all places at all times with everyone. When your glass sparkles you are in synchrony. Now is.

Wonderbra

Webapp

Webapp with AR previews all the boobs you could have by changing your bra. Ready for more than a push up?

Garnier

360 Campaign

Video, social and some clever retargeting banners launch this app that lets you match your hair color to anything… including that thing you just bought on Amazon.

Appleton

Packaging

Composed as a symphony, the blend is melodic. Overtures with gentle billowing silk, opening across the palate into exceptionally smooth honey and fragrant molasses. Flavor crescendos in nutmeg, walnut...

Idemia

Trade Show Materials

Showcasing the then new tech from France behind the biometric mobile driver’s license, fingerprint voting, secure facial recognition and more from the brand that today handles US immigration security.

Do you stress at border control? Activates camera and mic to track markers of nervousness as you face the toughest security guard ever.

8 months of LinkedIn social activation for this aerospace, defence, transportation and security multinational.

Generates a unique round-the-world trip based on your FB Likes, friends' locations and real-life flights. Real-time travel stats, as if actually travelling.

Lacoste

Outdoor

Smart, high-stretch urban wear that expresses elegance in movement. The campaign presents city living as a sport.

Accor Hotels

360 Campaign

Multiple awards. A sensor-rigged hotel bed translates your quality of sleep into data then into a robot-created painting. Literally makes your sleep a work of art.

Givenchy

Digital Product Launch

At the heart of every woman is the Black Dahlia. A mystical labyrinth invites the user on a quest for the essence of elegance, sensuality and mystery itself.

Pampers

Copy

Pampers compiled a baby name database with the meanings of the newest names we have, which was back then names like Journey and Destinee. Meanings were true, affirmative, crosscultural and nonreligious.

Nestea

Product Launch 360

Users sell off segments of their life, as in, I'm selling next Saturday. Highest bidder takes seller's place for that period of time. Truly the start of something different.

Open only to 1 Million and Lady Million fragrance wearers. Players are ranked by their social clout. Like portfolio managers, they trade in virtual assets to gain in popularity and value.

Sebastian

Newsletters

Staccato language and graphics in these newsbursts, suggestive of the creative art of runway fashion, the domain of these extreme styling products.

Clairol

Digital Rebrand

The global website that relaunched this brand. Product descriptions, how to use, product philosophy and weeks of writing.

SkyTeam

Loyalty Webapp

Select your transit airport and your interests to compose a personalised video featuring narrated tweets, picture content and more scraped from fellow users.

Air France

Press Campaign

An impulse flight. A scenic drive. Two nights of sweet dreams. Earn and spend Miles with Air France's airline and non-airline partners. Simple to join, so much to experience.

Disneyland

Internal Stakeholder Site

Disneyland's 20th-birthday celebration site for press, employees and business partners. Constructed of tiny modules of content, it was fluid and reorganisable depending on use.

Wella

Digital Rebrand

Pitch win for the brand's full digital platform: a modular consumer site, professional site, hairstylist blog platform, job site and apps.

Air France

Digital Campaign

The freedom to feel anything, including freedom itself. With no obligation, cost or effort, you could win this uplifting emotion, simply by clicking here.

A blur-effect facial cream for teens that takes 5 seconds to work. Creative idea: The smart 5 seconds. Contrast with not-so-smart uses of 5 seconds... that we challenge users to try.

Piaget

Luxury Branding

The sunny side of life. Branding and naming of a collection of jewels and watches by Swiss luxury watchmaker and jeweller, Piaget.

Chopard

Editorial Concept

Editorial guidelines and first edition of a luxury interactive magazine offered only to customers spending over 1000€.

Sephora

Point of Sale

Instore campaign including shelf displays and CRM.

Louis Vuitton

Product Copy

The new season's product descriptions.

Societe Generale

Outdoor

Typographical ads, part of a broad campaign to launch this leading French bank in the UK. These appeared in the London Underground.

Guerlain

CRM

6 months of pain working with a power-hungry agency director. But here we are with: So Volume Cils d’Enfer, the highly provocative variation of the iconic mascara, delivering captivating volume with the most intense metallic black pigment.

SkyTeam

Viral Videos

Skyteam Priority: We can see you Mr Carter, please step back. Step back, Mr Carter. Stops, nervously steps back. Roll of red carpet lands at his feet and unrolls over the airport concourse. Walk on, Mr Carter.

Dom Perignon

Brand Website

The culmination of a great love story. The greatest, most refined feast of them all. As both a wine and a symbol, Dom Perignon celebrates the timeless ritual that is marriage. Copy for website, campaign, leaflets and events.

Nespresso

Brand Content

The story behind your coffee. A dramatic backstory with romantic storytelling, various timelines leading up to your cup of Nespresso.

Shortlinks

Corporate Branding

Desaturated visuals superimposed with bright yellow graphics: the elements of the brand’s added value. Simple repeating copy with the added-value element at the end of the phrase.

Nissan

Data-driven Content

An ambitious personalised strategy for the Micra, Qashqai and X-Trail. All copy for 11 different personality types, each with a unique website and user journey.

Airness

Brand App

3D binaural sound experiences recreate the sensations of sports for this sport outfitters.

Eutelsat

Recruitment Materials

This satellite operator gets ahead of the competition for tech graduates with: We have the networks. We run the data. What's next?

Disneyland

Copy

Come warm your heart at the comfiest, cosiest, cheeriest place in the world. A wonderland of rosy cheeks and sparkling eyes, where Christmas lasts a whole two months!

Air France

CRM

Another Air France campaign: Get ready to see your Miles take off. Could there be a better time to fly than the present?

Odeon Cinemas

Copy

Styled in the brand's intelligent, fun-loving and very UK tone of voice, full sequence of 8 emails destined for loyalty members. Teaser subject lines.

Monin

Brand Videos

Scripts for 3 videos celebrating this French syrup and flavoring brand's international sales, staff and production facilities.

Royal Canin

Packaging

Packaging rebrand for this upscale multinational's dog and cat food lines. Strategic input, packaging, e-retail and website copy.

Kiwi Shoecare

Point of Sale

More copy? Yes! Rainproof your mood. Will you be off to Lapland, enjoying warm new Uggs or Timberlands, or enjoying a Kiwi Loves Winter Box?

Nissan

Data-driven CRM

Personalised email and print campaigns that covered seasonal communications, vehicle lifecycle events, vehicle updates and more.

Strategy and posts over 6 months for this animal food and healthcare brand.

Back in the early days of apps: a social hub (previously call centre) for new mums. Selectable modules pop to any device, with picture, vocal, video, emoticon and single-touch contact with other new mums.

Piaget

Luxury Branding

Branding and naming of a collection of high-class jewels. I called the collection Sunburst, symbol of the otherworldly, a transcendent moment. The jewel becomes our own small sun.

Coke

Seasonal TV Spot

Dedicated Christmas-shift workers in Svalbard are unexpectedly reunited with their families. VO: One Christmas, in a land far away...

Louis Vuitton

Product Copy

Around 20 emails for the brand. "Measure your time in diamonds. The new Tambour Bijou Monogram collection for women. Every second is precious."

Astor Cosmetics

Reality TV Pitch

Concept and episode-by-episode synopsis for a year for an online reality show, featuring supermodel Heidi Klum's encounters with the brand.

Beckham Perfumes

360 Campaign

The Beckham fragrance home with a scrolling navigation in the form of a phrase, each 3 words corresponding to a perfume. FB game to match.

Spare Time

Art

Keeping busy outside work: Spanning Hoxton Square in London, a massive mindmap around the theme of Home, to be continued by visitors and residents. With artist Tessa Eastman.